This page provides copies or links to media articles featuring projects which Rascom I.T. have been involved with as well as some of the advertising methods we have used.

Article in local Town Crier business guide
We have built up what we consider to be a pretty solid reputation in our local area and the majority of local business comes from word of mouth referrals and recommendations from previous customers.  We rely very little on advertising as we'd prefer to keep our costs low rather than spend out on expensive advertising that rarely brings profitable results in our industry.

We were someone overwhelmed when one of our customers wrote an article about us in a local business magazine following some work we had done on their computer though...

Copy of article (text copyright Joanne Deacon, article courtesy of Town Crier)

Little Acorns Childminding Group
RASCOM I.T. provide regular support for this Calne-based childminders support group.  We have donated prizes of computer equipment to their Charity Balls in 2007 and 2008 and also host and maintain their website.

At their 2008 Charity Ball, the group raised over £1500 of which over £1000 was donated in gifts and toys to the Childrens Ward at the Great Western Hospital in Swindon.

External link

RNLI Lifeboat Station (Tenby)
Through our sister website Touchscreens Direct, we have recently supplied a new interactive touchscreen system for the RNLI Lifeboat Station at Tenby.

The system is being used both to show interactive presentations on the invaluable work done by those who man the station and also to provide an interactive educational experience for people of all ages to give them a better understanding both of how the station runs and also the importance of sea safety.

Rascom I.T. supplied both a computer system and one of Elo TouchSystems' flagship 2200L APR touchscreen monitors to the station.

We look forward to working with the RNLI on other projects in the future.

Main RNLI website
RNLI Tenby website

Calne Heritage Centre
Rascom I.T. supplied two interactive touchscreen systems for the Calne Heritage Centre which were installed in February 2006.

The aim of each system was to expand on the existing static informational content within the Centre through the use of on-screen visuals and multimedia technology.

The first system, Calne Transformed, used a custom-built application to show a series of photographs and descriptive text; the second system Calne Miscellany initially included nine digital reproductions of rare archive video footage depicting notable events for the town such as the demise of the Harris Bacon Factory and Royal visits. 

Further multimedia content was added in August 2006.

Rascom I.T. Press Release
Wiltshire Gazette and Herald - 23rd February 2006
Wiltshire Gazette and Herald - 2nd March 2006

Local and Regional Advertising
In our industry, there are so many other companies offering similar services that many feel it is a case of just picking a supplier at random when looking for someone to provide or assist with computer services.  At Rascom I.T. we have tried a variety of methods to generate new business including advertising in many of the major paper-based and online directories.  Many have sadly resulted in very few opportunities for us.

Our best form of advertising is word-of-mouth.  Through recommendations and hearsay we have built a customer-base not only within our local area but further afield in areas such as Bristol, Wales, Cornwall, the Midlands, Berkshire and Oxfordshire.  We would far rather that happy customers tell others of our services which costs us nothing rather than spending high amounts of money on high-profile advertising that may or may not generate new business but will almost certainly impact on our own costs thus potentially affecting the costs we have to charge to our customers.

Calne Town Crier & Calne Town Football Club programme (from January 2006)
Calne Town Crier & Calne Town Football Club programme (from January 2007)
Calne Town Crier (December 2007)
Calne Town Crier & Calne Town Football Club programme (2008 Version 1)
Calne Town Crier (from January 2009)
Calne Town Crier (from October 2009)