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This page provides
copies or links to media articles featuring projects which Rascom
I.T. have been involved with as well as some of the advertising
methods we have used.
Calne Heritage
Centre
Rascom I.T. supplied two interactive touchscreen systems
for the Calne Heritage Centre which were installed in February
2006. The aim of each system was to expand on the existing
static informational content within the Centre through the use
of on-screen visuals and multimedia technology. The first
system, Calne Transformed, used a custom-built application to
show a series of photographs and descriptive text; the second
system Calne Miscellany initially included nine digital reproductions
of rare archive video footage depicting notable events for the
town such as the demise of the Harris Bacon Factory and Royal
visits. Further multimedia content was added in August
2006.
Rascom I.T.
also maintain the Calne Heritage Centre website on a voluntary
basis.
Rascom I.T. Press Release
Wiltshire Gazette and Herald - 23rd February 2006
Wiltshire Gazette and Herald - 2nd March 2006
 Macmillan
4x4 Challenge 2007
RASCOM I.T. suppored locally-based KB Communications in their
4x4 Challenge in aid of Macmillan Cancer Support. The
event took place at the beginning of March and covered three
days during which sixty teams took part hoping to better 2006's
donations total of £67,000. Up to March 2007, the challenge
has raised over £200,000 for the charity.
Macmillan Cancer Support are the country's leading charity devoted
to the treatment and care of people with cancer and their families.
The challenge will support Macmillan's continuing efforts to
provide support services through the well known Macmillan Nurses,
doctors, buildings and patient grants.
There are currently over 1.6 million people living with cancer
in the UK and on average 400 people are newly diagnosed with
some form of cancer every day. Macmillan cancer support receives
no government funding and 99% of their income is from public
donations. It costs around £19 an hour to provide the practical
and emotional care expected of Macmillan nurses of which there
are about 4500, bringing the cost of this care to over £2 million.
If you would like to make a donation to the charity, please
click
here.
Local and
Regional Advertising
In our industry, there are so many other companies offering
similar services that many feel it is a case of just picking
a supplier at random when looking for someone to provide or
assist with computer services. At Rascom I.T. we have
tried a variety of methods to generate new business including
advertising in many of the major paper-based and online directories.
Many have sadly resulted in very few opportunities for us.
Our best form
of advertising is word-of-mouth. Through recommendations
and hearsay we have built a customer-base not only within our
local area but further afield in areas such as Bristol, Wales,
Cornwall, the Midlands, Berkshire and Oxfordshire. We
would far rather that happy customers tell others of
our services which costs us nothing rather than spending high
amounts of money on high-profile advertising that may or may
not generate new business but will almost certainly impact on
our own costs thus potentially affecting the costs we have to
charge to our customers.
Calne Town Crier & Calne Town Football Club programme (from
January 2006)
Calne Town Crier & Calne Town Football Club programme (from
January 2007)
New business promotional flyer (May 2007)
Calne Town Crier (December 2007)
Calne Town Crier & Calne Town Football Club programme (2008
Version 1)
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